Funding Options strengthens senior leadership team by appointing David Keene from Google as new CMO
11 June 2019
Funding Options today announced that David Keene will be joining its senior leadership team as Chief Marketing Officer. In this role, David will be responsible for leading the marketing function at Funding Options to expand its customer base in the UK, Netherlands and Europe while also launching new products and solutions designed to support small businesses.
David is an experienced global marketing leader with an extensive track record at global B2B software and service vendors where he has led large marketing and go-to-market teams within enterprise cloud software, sales enablement, field marketing, programme management, marketing operations and go-to-market functions.
David has worked for some of the best-known brands both in the UK and internationally. He joins Funding Options from Google where he fulfilled a number of senior marketing roles for over six years – his latest role being that of Head of Strategy & Operations, Go-To-Market, EMEA. Prior to Google, David worked in a variety of marketing leadership and management positions for Salesforce, Oracle and SAP.
The appointment comes at a pivotal time for Funding Options as it continues to scale, with recent international expansion into the Netherlands and new products in development. The leading business finance marketplace recently announced a partnership with Experian to develop a free cash flow management tool to give small businesses a 360-degree view of their current, past and future financial situation and signal upcoming cash flow challenges before they become an issue. Together with Experian, Funding Options is bidding for a share of the Banking Competition Remedies’ Capability and Innovation Fund – designed to improve financial products and services available to small businesses – to support the development of the tool.
David Keene, Chief Marketing Officer at Funding Options, comments:
“I have been impressed by Funding Options’ disruptive, innovative approach to solving real issues for small businesses. Now is a very exciting time to be joining Funding Options’ skilled team, which is committed to delivering breakthrough products that make a real difference to the small business community. I am looking forward to leading the marketing team in developing and supporting the company’s ambitious expansion and future growth plans.”
David will join in July and will be based in the Funding Options offices in London. This is the latest hire designed to further strengthen Funding Options’ senior team – led by Managing Director, Ryan Edwards-Pritchard and CEO and Founder, Conrad Ford – following the recent appointments of Simon Cureton as Commercial Director, Alastair Preacher as Chief Product Officer and Dean Spencer as Sales Director.
Ryan Edwards-Pritchard, Managing Director of Funding Options, comments:
“This is an exciting time for Funding Options as we continue to scale the business through new product innovation, strategic partnerships, and expansion into Europe. We have been focused on building our senior leadership to support us at this critical point and are therefore delighted that David is joining the team as he brings a wealth of experience in leading EMEA functions and growing and scaling sales revenue for digital businesses. We look forward to his contribution to strengthening our award-winning market position as a commercial innovator both in the UK and Europe.”